Preview · homeward marketing site · launching 10 November 2026
Delivering to United States · USD
HOMEWARD
Opens 10 NovemberAccountBag

Opens 10 November 2026

Real beauty, brought home.

Prestige beauty, verified and shade-matched, for every skin tone, and giftable from anywhere to anywhere.

Skincare, haircare and gifts chosen for your skin and your hair, checked for authenticity and delivered to your door. Or to your mother’s.

Welcome home. We’ll see you on 10 November.

That didn’t go through. Check your connection and try again, or write to [HELLO EMAIL].

Early access, first claim on the founding 500 and a welcome gift in your first order.

A woman in profile with a long braided ponytail against a warm gold background
Every tone — i.

Made for every tone. Yours included.

Six tones, from Honey to Espresso. Every product on homeward is chosen and shade-matched for at least one of them, and most for all six.

Hover or tap a tone

  • Even tone and a lit-from-within glow, with SPF that disappears.

  • Fade dark spots gently, without irritation.

  • Moisture that holds, from humid Lagos to a Toronto winter.

  • Mineral SPF 50 with no grey cast. Finally.

  • Rich butters and oils that sink in, not sit on top.

  • Brightening care built for the deepest skin, first.

Your routine — ii.

Tell us about you. We’ll do the rest.

Pick your shade and your hair. The full quiz takes two minutes and builds a routine around your skin, your coils and your climate.

A woman smoothing lotion onto her cheek
i. Your shade
ii. Your hair

Your starting routine

Pick a shade and a hair type to see a starting routine.

Your answers stay on this page until you choose to save them. Shade and skin details are never shared with advertisers.

The Gift Edit — iii.

Unwrap something that actually fits.

Twelve sets across three themes and four budgets, boxed and ready to give. Prices are in your currency.

  • A hand holding a serum dropper bottle

    Glow

    Skin that looks rested, whatever the season.

  • A kraft-paper gift tied with a pink satin ribbon

    Curl Care

    Wash day, sorted, from 3A to 4C.

  • Black gift boxes tied with twine on patterned paper

    Self-care

    Body, bonnet and a slow Sunday.

Hands holding out a wrapped gift
  1. $35A first tasteTwo or three minis to try.
  2. $60The routineFull sizes for every step.
  3. $95The indulgenceOur favourites, plus a keepsake.
  4. $150The Full RitualEverything, plus a year in the house.

The Full Ritual includes a year’s membership of the house, activated by the person you give it to.

See the gift guide

Send love home

Order in London. Hugged in Lagos.

Pay in pounds, dollars or Canadian dollars from London, Toronto or Houston. We deliver from our Lagos stock room, usually in one to two days.

  • Duties already paid
  • Your note inside
  • No prices on the slip
  • Verified, like everything we sell
How sending home works
The Lekki-Ikoyi Link Bridge lit up over the water at night in Lagos
LondonTorontoHoustonLagos“For your wash days. Love, T.”
The ritual & the house — iv.
A smiling woman in a robe and head towel with cream on her cheek

the ritual

Subscription

Never run out of your holy grails. Your favourites every 4, 6, 8 or 12 weeks at 10% off, a message three days before, and skip, swap or pause with a WhatsApp reply.

off every ritual box
10%
notice before it ships
3 days
weeks between boxes, your choice
4–12
About the ritual
A woman with short hair in a patterned top and white collar

the house

Membership

A paid membership that is built to pay for itself.

  • Free express shipping
  • Member prices
  • Early access to drops
  • A birthday gift
  • Shade exchanges on colour

From February 2027

  • A one-to-one consult
  • Two gifts sent abroad a year
  • Evenings in your city

Savings guarantee: if your member savings come to less than your fee by renewal, we credit you the difference.

About the house
The founding 500 — v.

Be one of the first five hundred.

Your first year in the house at the founding price of $39, with your own numbered card, 001 to 500. The waitlist goes first.

500 numbered memberships

On sale 10 November to 31 January, or until all 500 are taken.

Join the waitlist
HOMEWARDthe house
Founding memberNo. 001 / 500
Verified — vi.
Unbranded skincare bottles and a jar in soft light
VERIFIED AUTHENTIC · BATCH · SOURCE · EXPIRY · HOMEWARD ·

Scan it. Know it’s real.

We buy only from the brands themselves or their authorised distributors. Every parcel carries a card: scan it to see your product’s batch, where it came from and when it expires.

  1. Brand-direct or authorised distributors only

  2. Batch and expiry recorded at goods-in

  3. NAFDAC number shown in Nigeria

  4. The verify seal on every parcel

How we verify
Work with homeward

  • For brands

    One diaspora customer across four markets, and the data to show what works.

    Stock with us

  • For investors

    Why now, and how the platform is built.

    Request the briefing

  • For press & creators

    Our story, the kit, and a programme that pays fairly.

    Press and creators

Come home on 10 November.

Early access, first claim on the founding 500, and a welcome gift in your first order.

Tell me first about

Welcome home. We’ll see you on 10 November.

That didn’t go through. Check your connection and try again, or write to [HELLO EMAIL].

Delivering to the US · Canada · UK · Nigeria · EU in 2027