Preview · homeward marketing site · launching 10 November 2026
The house · MembershipUSD

Come in. Make yourself at home.

A paid membership with benefits you will actually use, and a guarantee that it pays for itself. If it doesn’t, we credit you the difference.

The founding 500
A woman with short hair in a patterned top and white collar
What members get

From the first day.

Free express shipping
On every order to your home market, with no minimum.
Member prices
Lower prices on selected brands, funded by the brands themselves, and 15% off our own line from February.
Early access
First look at gift sets, drops and limited editions, before they go on sale to everyone.
A birthday gift
Something chosen for your skin, in the month of your birthday.
Shade exchanges
Wrong foundation or concealer shade? Swap it for another shade, free.

From February 2027

A consult
A one-to-one with an esthetician, trichologist or makeup artist, by video.
Two gifts abroad a year
Send two gifts to another homeward market with shipping and duties on us.
Evenings in your city
Member events in the cities members vote for; founding members’ votes count double.
The founding 500

Five hundred numbered cards.

The first 500 members join at the founding price for their first year, and keep their number for as long as they’re members.

  • Your first year at $39
  • A numbered card, 001 to 500, in the post
  • A founding badge in your account
  • First vote on the cities for member evenings

500 numbered memberships

On sale 10 November 2026 to 31 January 2027, or until all 500 are taken. The waitlist goes first.

Get early access
HOMEWARDthe house
Founding memberNo. 001 / 500
The fee

Priced for each market.

Fees are set for each market and charged in your currency, plus any sales tax, GST/HST or VAT that applies.

MarketFounding, first yearAnnualMonthly
United States$39$59$5.99
CanadaC$45C$69C$6.99
United Kingdom£32£49£4.99
Nigeria₦16,500₦25,000₦2,500

Founding price applies to the first year only, then the annual fee. Prices are being finalised and may change before launch.

The terms, in short

No small print surprises.

Cancel
Online in one flow, or by WhatsApp. No calls, no retention maze.
Renewal reminder
We remind you 15 to 30 days before every annual renewal, with the date and the price.
Refund after renewal
Cancel within 14 days of a renewal and we refund the renewal fee pro rata, for the part of the year you won’t use.
Cooling-off
Where the law gives you a cooling-off period on a new membership (for example 14 days in the UK and EU), you get it in full.
Gift memberships
Prepaid for one year and never renew automatically.

Be first through the door.

The waitlist gets first claim on the 500 founding memberships on 10 November.

Tell me first about

Welcome home. We’ll see you on 10 November.

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Delivering to the US · Canada · UK · Nigeria · EU in 2027